A new cycle hire initiative has been recently launched and the Institute of Advanced Motorists (IAM) is confident that the influx of new cyclists will help to improve driver awareness of cyclists on the roads.
According to recent statistics from the Department for Transport, there has been a 12 percent reduction in the number of road deaths in the UK over the last 12 months and new schemes such as these are likely to help improve that statistic.
Duncan Pickering, cycling development manager at IAM, said: "Research shows that many drivers aren’t looking to see cyclists, as they are just not as common as cars on the road.
"The introduction of easily accessible bikes throughout the city centre will no doubt tempt more would-be cyclists onto London’s roads, be they commuters, tourists or those simply wanting to give it a try."
If the number of cyclists rises on roads in the capital, the IAM believes drivers will be more aware of riders and will look out for cyclists "hopefully leading to a more positive sharing of the road", Mr Pickering added.
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02/08/2010 09:34:52 by
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